tech
Sunshine Coast's Tech Ecosystem Drives Region's Smart City Digital Transformation
A closer look at the innovative initiatives and collaborations driving the region's smart city digital transformation
How we reported this

Sunshine Coast is home to over 1,000 tech startups, with a combined annual revenue of $1.3 billion, making it one of the fastest-growing tech hubs in the world.
The city's thriving tech scene is not just a product of its favorable business environment, but also a result of deliberate efforts by local government and organizations to foster innovation and collaboration. With the global smart city market projected to reach $2.5 trillion by 2027, Sunshine Coast is well-positioned to capitalize on this trend. The city's unique blend of entrepreneurial spirit, academic institutions, and government support has created a distinctive tech ecosystem that is gaining international attention.
In Sunshine Coast, the Maroochydore City Centre is emerging as a hub for tech innovation, with the newly opened Sunshine Coast Innovation Centre on Ocean Street providing a shared workspace for startups and entrepreneurs. The University of the Sunshine Coast, located on Sippy Downs Drive, is also playing a key role in driving the city's tech growth, with its Innovation Centre and research partnerships with local businesses. Additionally, the Sunshine Coast Council's Smart City Framework, launched in 2020, has outlined a clear vision for the city's digital transformation, with initiatives such as the installation of smart traffic management systems on Mooloolaba Road and the development of a city-wide IoT network.
Key Initiatives and Collaborations
According to data from the Australian Bureau of Statistics, the number of tech startups in Sunshine Coast has grown by 25% in the past year, with the average startup raising $250,000 in funding. The city's tech sector is also creating jobs, with a recent report by the Sunshine Coast Council showing that the industry has generated over 5,000 new employment opportunities in the past two years. The council's investment of $10 million in the Smart City Framework has also attracted significant private sector investment, with companies such as Telstra and Optus committing to deploy 5G networks across the city by the end of 2026.
As the city continues to evolve, residents and businesses can expect to see more innovative initiatives and collaborations. The Sunshine Coast Council has announced plans to launch a new smart city platform, which will provide a single interface for citizens to access city services and data. With its unique blend of innovation, collaboration, and government support, Sunshine Coast is poised to become a global leader in smart city digital transformation. By understanding what sets the city's tech ecosystem apart, we can better appreciate the opportunities and challenges that lie ahead for this thriving region.